In April 2022, Letterkenny Institute of Technology, Sligo Institute of Technology and Galway-Mayo Institute of Technology joined together to form the Atlantic Technological University (ATU). 

To help promote the Donegal-based campuses, to showcase the types of courses and subjects available, and to raise brand awareness of the new Atlantic Technological University, a brand video was developed. The brand video vision was storyboarded and scripted personally; shot and produced by the very talented videographer, Paul McGuckin.

This video was distributed to all local schools, used by our School Liaison Officer in presentations as well as pinned to the top of all social media platforms after the name changes took place to ensure our audiences were aware of the changes that were taking place.